| Description |
1 online resource (1 volume) : illustrations |
| Note |
Includes index. |
| Contents |
Cover; Contents; Acknowledgements; About the author; Preface to the second edition; Introduction; Part One Get strategic; 1 Online marketing 101; 2 Your online marketing plan; Part Two Get online; 3 Establish a web presence; How to build a website with no technical knowledge; 4 Boost your search engine rankings; How to increase your visibility on Google; 5 Engage with email; How to build an email list without annoying people; Part Three Get creative; 6 Build a blog; How to build trust, reputation and traffic; 7 Podcast for profit; How to attract an audience of loyal listeners |
|
8 Lights, camera, action!How to produce online video on a budget; 9 Show, donâ#x80;#x99;t tell; How to showcase your business on photo sharing sites; Part Four Get out there; 10 Build an online community; How to choose and use social networks; 11 Find fans on Facebook; How to harness the worldâ#x80;#x99;s largest network; 12 Develop leads on LinkedIn; How to take your business networking online; 13 Tap into Twitter; How to use the real-time web to build a following; 14 Get on Google+; How to add people to your circle of influence; 15 Pique interest with Pinterest |
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How to use the visual web to attract attentionPart Five Get help; 16 Achieve more by outsourcing; How to find someone to help you achieve your vision; An Aâ#x80;#x93;Z of online marketing |
| Subject |
Internet marketing.
|
|
Social media.
|
|
Small business -- Management.
|
|
Marketing sur Internet. |
|
Médias sociaux. |
|
Petites et moyennes entreprises -- Gestion. |
|
social media. |
|
Internet marketing |
|
Small business -- Management |
|
Social media |
|
Commerce. |
|
Business & Economics. |
|
Marketing & Sales. |
| Other Form: |
Print version: Reed, Jon. Get up to speed with online marketing. Harlow, England : Pearson, 2013 9781292001166 (OCoLC)854541684 |
| ISBN |
9781292001180 |
|
1292001186 |
|
9781292001173 |
|
1292001178 |
|
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