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001    841331210 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    130430s2012    maua    ob    001 0 eng d 
019    819508763|a823134577|a835626098|a843111984|a969963377
       |a1086914090 
020    9780123859310 
020    012385931X 
020    |q(pbk.) 
020    |q(pbk.) 
029 1  AU@|b000051432804 
029 1  DEBBG|bBV041121626 
029 1  DEBSZ|b396765475 
029 1  GBVCP|b785368183 
029 1  NZ1|b15411767 
035    (OCoLC)841331210|z(OCoLC)819508763|z(OCoLC)823134577
       |z(OCoLC)835626098|z(OCoLC)843111984|z(OCoLC)969963377
       |z(OCoLC)1086914090 
037    CL0500000213|bSafari Books Online 
040    UMI|beng|epn|cUMI|dW2U|dOCLCO|dCOO|dDEBSZ|dRRP|dIDEBK
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049    INap 
082 04 006.7 
082 04 006.7|223 
099    eBook O’Reilly for Public Libraries 
100 1  Redish, Janice. 
245 10 Letting go of the words /|cJanice (Ginny) Redish.
       |h[O'Reilly electronic resource] 
250    2nd ed. 
260    Waltham, MA :|bMorgan Kaufmann,|c©2012. 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    "Writing web content that works"--Cover. 
504    Includes bibliographical references and indexes. 
505 0  Content! Content! Content! -- Planning: purposes, personas,
       conversations -- Interlude 1: content strategy -- 
       Designing for easy use -- Starting well: home pages -- 
       Getting there: pathway pages -- Breaking up and organizing
       content -- Focusing on conversations and key messages -- 
       Interlude 2: finding marketing moments -- Announcing your 
       topic with a clear headline -- Including useful headings -
       - Interlude 3: the new life of press releases -- Tuning up
       your sentences -- Using lists and tables -- Interlude 4: 
       legal Information can be clear -- Writing meaningful links
       -- Using illustrations effectively -- Getting from draft 
       to final -- Interlude 5: creating an organic style guide -
       - Test! Test! Test! 
520    Web site design and development continues to become more 
       sophisticated an important part of this maturity 
       originates with well laid out and well written content. 
       Ginny Redish is a world-renowned expert on information 
       design and how to produce clear writing in plain language 
       for the web. All of the invaluable information that she 
       shared in the first edition is included with numerous new 
       examples. New information on content strategy for web 
       sites, search engine optimization (SEO), and social media 
       will enhance the book's content making it once again the 
       only book you need to own to optimize your writing for the
       web. New material on content strategy, search engine 
       optimization, and social media. Lots of new and updated 
       examples. More emphasis on new hardware like tablets, 
       iPads, and iPhones. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Web site development. 
650  0 Web sites|xDesign. 
650  0 Online authorship. 
650  6 Sites Web|xDéveloppement. 
650  6 Sites Web|xConception. 
650  6 Internet|xArt d'écrire. 
650  7 Online authorship|2fast 
650  7 Web site development|2fast 
650  7 Web sites|xDesign|2fast 
650  7 Textproduktion|2gnd 
650  7 Online-Medien|2gnd 
650  7 Website|2gnd 
776 08 |iPrint version:|aRedish, Janice.|tLetting go of the 
       words.|b2nd ed.|dAmsterdam ; Boston : Morgan Kaufmann, 
       ©2012|z9780123859303|w(DLC)  2012010668|w(OCoLC)789661399 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780123859303/?ar
       |zAvailable on O’Reilly for Public Libraries 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB
       |ncis24127366 
938    YBP Library Services|bYANK|n9315637 
994    92|bJFN