| Description |
1 online resource (1 volume) : illustrations |
| Note |
"Writing web content that works"--Cover. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal Information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test! |
| Summary |
Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media will enhance the book's content making it once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media. Lots of new and updated examples. More emphasis on new hardware like tablets, iPads, and iPhones. |
| Subject |
Web site development.
|
|
Web sites -- Design.
|
|
Online authorship.
|
|
Sites Web -- Développement. |
|
Sites Web -- Conception. |
|
Internet -- Art d'écrire. |
|
Online authorship |
|
Web site development |
|
Web sites -- Design |
|
Textproduktion |
|
Online-Medien |
|
Website |
| Other Form: |
Print version: Redish, Janice. Letting go of the words. 2nd ed. Amsterdam ; Boston : Morgan Kaufmann, ©2012 9780123859303 (DLC) 2012010668 (OCoLC)789661399 |
| ISBN |
9780123859310 |
|
012385931X |
|
(pbk.) |
|
(pbk.) |
|
More Resources