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Author Kupp, Martin, author.

Title Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses / Martin Kupp, Jamie Anderson, Jörg Reckhenrich. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
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Description 1 online resource (1 volume)
Note "Reprint #59113."
Bibliography Includes bibliographical references.
Subject Business planning.
Strategic planning.
Technological innovations.
Planification stratégique.
Innovations.
Business planning
Strategic planning
Technological innovations
Added Author Anderson, Jamie, author.
Reckhenrich, Jörg, author.
In: MIT Sloan management review Vol. 59, no. 1 (Fall 2017)
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