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Author Ratcliff, Trey, author.

Title Under the influence : how to fake your way into getting rich on Instagram : influencer fraud, selfies, anxiety, ego & mass delusional behavior / Trey Ratcliff.

Publication Info. [United States] : [Publisher not identified], [2019]
Location Call No. Status
 95th Street Adult Nonfiction  658.872 RAT    AVAILABLE
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Description xvii, 356 pages : illustrations ; 23 cm
Summary Join photographer Trey Ratcliff, of the #1 travel photography blog, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake “Influencers” - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it’s possible to stay zen on the Internet - without needing to unplug completely.
Subject Instagram (Firm)
Social media -- Economic aspects.
Internet marketing.
Added Title How to fake your way into getting rich on Instagram
ISBN 9781091586550
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