Naperville Public Library
Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Home Best Sellers Research a Topic Download & Stream Material Request My Account
     
Results Page:  Previous Next
Author Ramadan, Al, author.

Title Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.

Edition First edition.
Publication Info. New York, NY : Harper Business, [2016]
1 hold on first copy returned of 1 copy
Bookmark link: https://library.naperville-lib.org:444/record=b1733437~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.4012 RAM    WORKROOM
QR Code
Description xv, 255 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 235-246) and index.
Contents Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.
Subject New products.
Strategic planning.
Marketing.
Success in business.
Added Author Peterson, Dave, author.
Lochhead, Christopher, author.
Maney, Kevin, 1960- author.
ISBN 9780062407610 (hardcover : alk. paper)
Patron reviews: add a review
Click for more information
BOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information

 
 
© Naperville Public Library 2019.