Title Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. [O'Reilly electronic resource]

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Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.

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Description	1 online resource (1 volume) : illustrations
Bibliography	Includes bibliographical references and index.
Note	"Published in association with The Chartered Institute of Marketing."
Subject	Marketing -- Management.
	Marketing -- Management -- Case studies.
	Organizational effectiveness.
	Organizational effectiveness -- Case studies.
	Relationship marketing.
	Customer relations.
	Marketing -- Gestion.
	Marketing -- Gestion -- Études de cas.
	Efficacité organisationnelle.
	Efficacité organisationnelle -- Études de cas.
	Marketing relationnel.
	Customer relations
	Marketing -- Management
	Organizational effectiveness
	Relationship marketing
Genre	Case studies
Added Author	Rafiq, Mohammed.
	Chartered Institute of Marketing.
Other Form:	Print version: Ahmed, Pervaiz K. Internal marketing. Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004 0750648384 (DLC) 2004274704 (OCoLC)55948231
ISBN	9781136394577
	1136394575

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