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Uniform Title Professional practices in association management. [O'Reilly electronic resource]
Title ASAE handbook of professional practices in association management / John B. Cox, FASAE, CAE, Founding Executive Editor and Contributing Author ; Susan S. Radwan, SMP, ARM, CAE, Executive Managing Editor and Contributing Author. [O'Reilly electronic resource]

Edition Third edition.
Publication Info. San Francisco, CA : Jossey-Bass, A Wiley Brand, [2015]
QR Code
Description 1 online resource.
text file
Series ASAE-Wiley series
ASAE-Wiley series.
Note Revised edition of Professional practices in association management : the essential resource for effective management of nonprofit organizations, 2nd ed., published in 2007.
Bibliography Includes bibliographical references and index.
Summary A new edition of one of the flagship books for Cae preparation The ASae Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (Cae) credential. Now in its third edition, this core text in the ASae association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization. Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning.-Covers the range of functions essential to managing an association -Serves as a flagship handbook for Cae prep and is one of only five designated "Cae Core Resources"; new edition is applicable to prep beginning with the May 2015 Cae exam -Information is relevant and applicable to students and professionals alike -Edited by the founding editor of Professional Practices in Association Management and a Cae instructor with more than 30 years of experience in preparing Caes Put the experts to work for you with this essential resource'written by association professionals and experts with 300 years of cumulative experience!
Contents Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 A Prescription for a Successful CSE; What Does an Association Buy in a CSE?; Unique Position; Board Partner; Changing CSE Role; Deliver Results; Beacon to Others; Emotional Intelligence; Think Like a CSE: How You Think Is How You Lead Is How You Act!; Successful CSEs Master Systems Thinking; Leadership to Successful Strategy; Communicating; Delegating; Managing Growth and Change; Aligning with Mission; Creating a Learning Organization; The CSE Sequence of Thinking; Scan; Plan; Implement; Evaluate; The Future
The AuthorsChapter 2 Mission; Revisiting Mission; Mission and Leadership; Aligning Mission with Work; The Changing World of Mission and Leadership; The Board and the Mission; Mission of the Future; Responsiveness + Resolution = Return Member; Notes; The Author; Chapter 3 Management; Management of Associations Compared with Nonprofits and Corporations; How Boards Affect Association Management; The Role of the CSE; Association Management Models; Alignment and Execution of Operations with Mission, Goals, and Core Competencies
MCA Vision: Metal Is the Construction Material of Choice for the Building EnvelopeBoard Meetings Focused on Strategic Objectives; Establishing and Managing to Performance Metrics; Succession Planning to Ensure Continuance of Progress to Goals; Volunteers; CSEs and Senior Staff; Systems to Promote Innovation, Management to Goals, and Adaptability; Human Capital Management; Notes; The Author; Chapter 4 Managing the Complex Association Enterprise; Mergers; The Manager; Making Sense of Complexity; The Enterprise; The Tools; Integrated Dashboard; The Lenses; The Enterprise Coordinating Body
Engaging, Sensing, and RespondingNotes; The Author; Chapter 5 Business Models and Economic Drivers; Business Model Defined; The Association Business Model; Reimagining the Association Business Model; Examples of Emerging Business Models; Freemium; Moving from Membership to Cause-Based; Leveraging Certification; Quality as a Business Driver; The Association as Market Creator; The Business of Big Data; Converting Your Network and Knowledge into Consultative Resources; Knowledge Management and Content Strategy; The Power of Globalization
Considerations in Business Model Assessment and DevelopmentConclusion; Notes; The Author; Chapter 6 Identity and Branding; The CSE's Role in Branding; Branding Is Dead; Long Live Branding; Seize the Opportunities; Technology Changes the Playing Field; Communication Defines the Relationship; Speaking of Engagement . . .; Assessing Brand Effectiveness and Equity; Predictors of Behavior; Branding Is Everyone's Responsibility; The Rules; Consistency Still Matters; Embrace the Mission; Be Authentic and Deliver Real Value; Ask Five Key Questions; The Care and Feeding of the Brand Is Everyone's Job
Subject Associations, institutions, etc. -- Management.
REFERENCE -- Directories.
REFERENCE -- General.
Associations, institutions, etc. -- Management. (OCoLC)fst00819198
Genre Electronic books.
Electronic books.
Added Author Cox, John B.
Radwan, Susan S., 1952-
American Society of Association Executives.
Other Form: Print version: Third edition. San Francisco : Jossey-Bass, [2015] 9781118775394 (DLC) 2014030720
ISBN 9781118934999 (electronic bk.)
1118934997 (electronic bk.)
9781118934982 (electronic bk.)
1118934989 (electronic bk.)
Standard No. 9781118934982
Music No. EB00612011 Recorded Books
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