| Description |
1 online resource (242 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion. |
| Summary |
A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale. |
| Subject |
Internet marketing.
|
|
Marketing sur Internet. |
|
Internet marketing |
| Other Form: |
Print version: Rabhan, Benji. Convert every click : make more money online with holistic conversion rate optimization. Somerset, New Jersey : Wiley, 2013 xv, 224 pages 9781118759677 |
| ISBN |
9781118759745 (e-book) |
|
1118759745 (e-book) |
|
9781118759707 |
|
1118759702 |
|
1118759672 |
|
9781118759677 |
| Music No. |
EB00064228 Recorded Books |
|
More Resources