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Author Purdy, Mark VerfasserIn. Author.

Title Business Scents The Rise of Digital Olfaction Purdy, Mark. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2021
Boston, MA Safari
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Description 1 online resource (7 pages)
Note Online resource; Title from title page (viewed May 3, 2021).
Summary Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way -- until now. Two emerging branches of digital olfaction technology -- one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smells -- could potentially revolutionize a range of industries. The authors outline a variety of use cases for olfactory technologies, along with actions businesses can take to capitalize on them.
Subject Electronic books ; local.
Added Author Klymenko, Max VerfasserIn. Author.
Purdy, Mia VerfasserIn. Author.
Safari, an O'Reilly Media Company. MitwirkendeR. Contributor.
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