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Author Ford, Brian R.

Title The Ernst & Young business plan guide / Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt. [O'Reilly electronic resource]

Edition 3rd ed.
Imprint Hoboken, N.J. : J. Wiley & Sons, ©2007.
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Description 1 online resource (xix, 233 pages) : illustrations
text file
Note Revised edition of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. ©1993.
Contents The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion.
Summary In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating ea.
"Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal."--Jacket
Subject New business enterprises -- Planning.
Business planning.
Nouvelles entreprises -- Planification.
Business planning
New business enterprises -- Planning
Added Author Bornstein, Jay.
Pruitt, Patrick T.
Siegel, Eric S. Ernst & Young business plan guide.
Added Title Ernst and Young business plan guide
Other Form: Print version: Ford, Brian R. Ernst & Young business plan guide. 3rd ed. Hoboken, N.J. : J. Wiley & Sons, ©2007 (DLC) 2006101462
ISBN 9780470112694 (paperback)
0470112697 (paperback)
Standard No. 9780470112694
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