| Description |
1 online resource (xvi, 272 pages) |
| Note |
Includes index. |
| Contents |
The need for a new approach -- Keep learning, predict and embrace change -- Moment of truth -- Formulate a clear business vision -- Research is the foundation of success -- Know what business you are in -- Your name and image are critical success tools -- Customer purchasing benefit -- Success is about the customer, not the product? -- Sell emotional benefits, not features -- Positively outrageous service is great business -- Add value to every transaction -- Building the brand and first recall -- Where and how do you offer your product? -- Internet commerce and social media -- Close the sale by reversing the risk -- Cut through the clutter -- Persistence and morality pay. |
| Summary |
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.-Delivers step-by-step advice on how to add value to every purchase -Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign -Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest |
| Subject |
Marketing.
|
|
Consumer behavior.
|
|
Marketing. |
|
Consommateurs -- Comportement. |
|
marketing. |
|
Consumer behavior |
|
Marketing |
| Added Title |
Kick-ass business and marketing secrets |
| Other Form: |
Print version: Pritchard, Robert D. Kick-ass business & marketing secrets. Hoboken, N.J. : John Wiley & Sons Inc., 2011 9781118035085 (OCoLC)704380234 |
| ISBN |
9781118113455 (electronic book) |
|
1118113454 (electronic book) |
|
9781118113448 (electronic book) |
|
1118113446 (electronic book) |
|
9781118113431 (electronic book) |
|
1118113438 (electronic book) |
|
128324005X |
|
9781283240055 |
|
(hardcover) |
|
(hardcover) |
| Music No. |
EB00062684 Recorded Books |
|
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