| Description |
1 online resource |
| Summary |
-- -- "If you've ever felt alone or frustrated building your business, read this book today!"Entrepreneurial DNA |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers. |
| Subject |
Retail trade -- Management.
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Marketing.
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Marketing |
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Marketing. |
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marketing. |
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Marketing |
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Retail trade -- Management |
| Added Author |
Prescott, Jason.
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| Other Form: |
Print version: Reyhle, Nicole. Retail 101 9780071840149 (DLC) 2014008760 (OCoLC)864358667 |
| ISBN |
9780071840156 (electronic bk.) |
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007184015X (electronic bk.) |
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