LEADER 00000nim a22004815a 4500 003 MWT 005 20191125115024.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 190301s2019 xxunnn es i n eng d 020 9781469073453 (sound recording : hoopla Audio Book) 020 1469073455 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781469073453_180.jpeg 028 42 MWT12316971 037 12316971|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 00 658.800285/63|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Pradeep, A. K.,|d1963-|eauthor. 245 10 AI for marketing and product innovation :|bpowerful new tools for predicting trends, connecting with customers, and closing sales|h[Hoopla electronic resource] /|cDr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2019. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (6hr., 51 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Graham Rowat. 520 Get on board the next massive marketing revolution. AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world- changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. 538 Mode of access: World Wide Web. 650 0 Marketing|xTechnological innovations. 650 0 Artificial intelligence. 650 0 Machine learning. 700 1 Appel, Andrew,|d1964-|eauthor. 700 1 Sthanunathan, Stan,|d1959-|eauthor. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 12316971?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781469073453_180.jpeg