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Author Pradeep, A. K., 1963- author.

Title AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.

Publication Info. Hoboken, New Jersey : Wiley, [2019]
Location Call No. Status
 Nichols Adult Nonfiction  658.8002856 PRA    AVAILABLE
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Description xxiv, 240 pages ; 24 cm
Note Includes index.
Subject Marketing research.
Consumer behavior.
Artificial intelligence.
Added Author Appel, Andrew, 1964- author.
Sthanunathan, Stan, 1959- author.
Added Title Artificial intelligence for marketing and product innovation
ISBN 9781119484066
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