Pack of lies : the advertising of tobacco / produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay. [Kanopy electronic resource]
Originally produced by Media Education Foundation in 1992.
Summary
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.