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LEADER 00000nam  22003738i 4500 
001    BK0026692841 
003    DLC 
005    20200526153532.1 
008    200515s2020    nyu      b    001 0 eng   
010    2020020622 
020    9781260460421 
020    1260460428 
037    |bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH,
       USA, 43004|nSAN 200-254X 
040    DLC|beng|erda|cDLC 
082 00 658.8|223 
092    658.8000 
100 1  Phillips, Jack J.,|d1945-|eauthor. 
245 10 ROI in marketing /|bThe Design Thinking Approach to 
       Measure, Prove, and Improve the Value of Marketing|cJack 
       Phillips, Frank Q Fu, Patricia Phillips, and Hong Yi. 
263    2010 
264  1 New York :|bMcGraw-Hill,|c[2020] 
300    pages cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
650  0 Marketing. 
650  0 Rate of return. 
700 1  Phillips, Patricia Pulliam,|eauthor. 
700 1  Fu, Frank Q.,|eauthor. 
700 1  Yi, Hong|c(President of Sinotrac),|eauthor. 
776 08 |iOnline version: 
776 08 Phillips, Jack J., 1945-|tROI in marketing|dNew York : 
       McGraw-Hill, [2020]|z9781260460438|w(DLC) 2020020623 
1 copy under consideration for Nichols Adult Nonfiction.