LEADER 00000cam a22004697a 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu|||||||| 
008    200701s2019    xx      o     000 0 eng   
024 8  9781786303721 
029 0  AU@|b000067301083 
035    (OCoLC)1162607593 
040    AU@|beng|cAU@|dUAB|dOCLCO|dOCLCQ|dTOH|dOCLCQ|dOCLCO|dOCLCQ
       |dOCLCL 
049    INap 
082 04 658.8/12 
082 04 658.8/12|qOCoLC|223/eng/20231120 
099    eBook O'Reilly for Public Libraries 
100 1  N'Goala, Gilles,|eauthor. 
245 10 Augmented Customer Strategy /|cN'Goala, Gilles.|h[O'Reilly
       electronic resource] 
250    1st edition. 
264  1 |bWiley-ISTE,|c2019. 
300    1 online resource (326 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
520    Digital transformation is shaping a new landscape for 
       businesses and their customers. For marketing 
       professionals, advancing technology (artificial 
       intelligence, robots, chatbots, etc.) and the explosion of
       personal data available present great opportunities to 
       offer customers experiences that are ever richer, more 
       fluid and more connected. For customers, this ecosystem is
       synonymous with new roles. They are more autonomous and 
       have power alongside the company: they influence, innovate,
       punish and more. These developments push companies to 
       implement new customer strategies. It is in this context, 
       marked by pitfalls and paradoxes, that the authors of this
       book reflect on the customer relationship, what it has 
       become and what it will be tomorrow. The book provides 
       practitioners, teacher-researchers and Master's students 
       with a state of the art and a prospective vision of 
       customer relations in a digital world. It is aimed at 
       those who want to gain an up-to-date understanding of the 
       field and find all the keys needed to project themselves 
       into the future. 
542    |fCopyright © 2019 by John Wiley & Sons|g2019 
550    Made available through: Safari, an O'Reilly Media Company.
588    Online resource; Title from title page (viewed July 30, 
       2019) 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Customer relations|xManagement|xData processing. 
650  0 Customer relations|xManagement. 
650  7 Customer relations|xManagement|xData processing|2fast 
650  7 Customer relations|xManagement|2fast 
700 1  Pez-Pérard, Virginie,|eauthor. 
700 1  Prim-Allaz, Isabelle,|eauthor. 
710 2  Safari, an O'Reilly Media Company. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781786303721/?ar
       |zAvailable on O'Reilly for Public Libraries 
936    BATCHLOAD 
994    92|bJFN