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LEADER 00000cam a2200769 a 4500
001 606573019
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008 100412s2010 caua o 001 0 eng d
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020 032151002X
020 9781282430433
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049 INap
082 04 005.4/37
082 04 005.4/37|222
099 eBook O’Reilly for Public Libraries
100 1 Nielsen, Jakob,|d1957-|1https://id.oclc.org/worldcat/
entity/E39PBJmxRrVYvxfyVTgxPkhbVC
245 10 Eyetracking web usability /|cJakob Nielsen, Kara Pernice.
|h[O'Reilly electronic resource]
260 Berkeley, Calif. :|bNew Riders,|c©2010.
300 1 online resource (xix, 437 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
505 0 Cover -- Acknowledgments -- About the Authors -- Contents
-- Preface -- Eyetracking, Not All Usability --
Supplementary Reports -- What This Book Doesn't Cover -- 1
Eyetracking and the Eye -- How Modern Eyetracking Works --
Foveal Vision vs. Peripheral Vision -- Fixations and
Saccades -- Why Do Users Not See Something? -- The Mind-
Eye Hypothesis -- Are Looks Good or Bad? -- Visualizing
Eyetracking Results -- Viewing the Heat Maps and Gaze
Plots in This Book -- Tasks Determine Looks -- Other Uses
of Eyetracking -- Eyetrackers as Input Devices -- 2 Our
Eyetracking Research -- Data Collected -- Study
Participants -- Qualitative and Quantitative Sessions --
Test Sessions -- Session Logistics -- Web Sites and Test
Tasks -- Measures -- Why Many Eyetracking Studies Are
Bogus -- Representative Users -- Realistic Task
Performance -- Wide Variety of the Web Sites and Tasks --
Weigh the Evidence -- Cost of Eyetracking Research --
Overall Study Costs -- Recruiting Costs -- Lost
Eyetracking and Recorded Data Costs -- Eyetracking-Related
Costs -- Equipment -- 3 Page Layout -- How Do People Look
at a Page? -- Users Looking for News -- Users Looking to
Buy -- Users Buying a Specific Item -- Users Doing a Very
Specific Task -- Web Design Standards That Users Look For
-- Organization of Pages -- Light Pages Encourage Looking
-- Content Placement and Visual Indicators -- Use Priority
Spots -- Allocate Screen Real Estate Wisely -- The Most
Important Elements Should Stand Out -- The Price of
Miscues -- Using Eyetracking to Improve Page Layout -- 4
Navigation -- Menus and Information Architecture -- Global
Navigation -- Consistent, Persistent, and Simple
Navigation -- Subpar Subnavigation -- Vanishing Navigation
-- How Information Architecture Can Alienate Users --
Branding and Marketing in Menus Confuses People -- Utility
Navigation -- Navigational Elements.
505 8 Links and Headings -- Buttons -- Breadcrumbs -- Search
Front-End -- 5 Fundamental Web Design Elements -- On the
Homepage -- Login -- Privacy Policy -- Contact -- Language
Selectors -- Logos and Tag Lines -- Shopping Carts -- When
to Feature Exposed Shopping Carts -- Forms, Fields, and
Applications -- Grouping Sections and Placing Field Labels
-- Don't Break Up Phone Number Fields -- Short Forms Make
for Easy Scanning -- Avoid Prompt Text in Fields (At Least
for Now) -- Guidelines for Reducing Fixations in Forms --
6 Images -- What Does and Doesn't Draw Attention to an
Image -- Images as Obstacles -- Omit Filler Images --
Attributes That Draw Attention -- Contrast, Quality, and
Detail -- Motivation and Expectations Can Help Even Bad
Images Get Looks -- Originality -- Relationship to Content
-- Magnetic Elements -- Informational Images -- Images
That Resemble Advertisements -- Cartoons and Illustrations
-- Images in E-commerce -- Moving Images -- 7
Advertisements -- It's a Jungle Out There -- When People
Look at Ads -- Doing Tasks vs. Browsing -- How Different
Types of Ads Fare with Users -- The Impact of Ad Placement
-- Ad Relativity and Competition in User Interfaces --
Banner Blindness -- Text (Sponsored Link) Ads -- Why
People Look at Sponsored Links on SERPs -- Sponsored Links
on Other Pages -- Sponsored Links and Hot Potato Behavior
-- Do Graphics Belong in Web Advertising? -- Internal
Promotions: Match the Site's Style -- Assess Your
Promotion for Lookability -- External Ads: What Works --
Large, Readable Graphical Text Alone or Separate from
Images -- Magnetic or Thrilling Graphical Properties --
Animated Ads -- 8 User Viewing Behaviors on the Web --
Exhaustive Review vs. Necessary or Desired Review --
Exhaustive Review Can Be Downright Exhausting -- Bad
Record for Some Baseball Sites -- What Happens When
Information Is Too Complicated.
505 8 Momentum Behavior -- Logging -- Selective Disregard --
Post-click Behavior -- Post-click Verification -- Post-
click Looks -- Perpetual Viewing -- Impatient Looking --
Residual Looks -- Eyetracking Reveals Another Level of
User Behaviors -- Appendix -- How Much People Look at
Basic Web Interface Elements -- Glossary -- Index.
520 Eyetracking Web Usability is based on one of the largest
studies of eyetracking usability in existence. Best-
selling author Jakob Nielsen and coauthor Kara Pernice
used rigorous usability methodology and eyetracking
technology to analyze 1.5 million instances where users
look at Web sites. Their findings will help designers,
software developers, writers, editors, product managers,
and advertisers understand how the human eyes interact
with Web sites and what will significantly improve user
experience.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 User interfaces (Computer systems)|xTesting.
650 0 Web sites|xDesign.
650 0 Web sites|xEvaluation.
650 6 Sites Web|xConception.
650 6 Sites Web|xÉvaluation.
650 7 User interfaces (Computer systems)|xTesting.|2blmlsh
650 7 Web sites|xDesign.|2blmlsh
650 7 Web sites|xEvaluation.|2blmlsh
650 7 User interfaces (Computer systems)|xTesting|2fast
650 7 Web sites|xDesign|2fast
650 7 Web sites|xEvaluation|2fast
700 1 Pernice, Kara.
776 08 |iPrint version: Nielsen, Jakob, 1957-|tEyetracking web
usability.|dBerkeley, Calif. : New Riders, 2010
|z9780321498366|w(OCoLC)495471898
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780321549730/?ar
|zAvailable on O'Reilly for Public Libraries
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