LEADER 00000nam  2200337Ka 4500 
006    m        d         
007    cr cn--------- 
008    171028s2018    nyu     s     000 0 eng d 
020    9781501179921 (electronic bk) 
037    4346DBE5-74C0-47A0-AF43-E7D1F586F09B|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    TEFOD|cTEFOD 
099    eBook OverDrive/Libby 
100 1  Penn, Mark. 
245 10 Microtrends squared|h[OverDrive/Libby electronic resource]
       |bThe New Small Forces Driving the Big Disruptions Today.
       |cMark Penn. 
260    |c2018. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
520    Ten years after his bestseller Microtrends, Mark Penn 
       identifies the next wave of trends reshaping the future of
       business, politics, and culture.Mark Penn has boldly 
       argued that the future is not shaped by society's broad 
       forces but by quiet changes within narrow slices of the 
       population. Ten years ago, he showed how the behavior of 
       one small group can exert an outsized influence over the 
       whole of America. His bestselling Microtrends highlighted 
       dozens of tiny, counterintuitive trends that have since 
       come to fruition, from the explosion of internet dating to
       the recent split within the Republican Party. Today, the 
       world is in perplexing upheaval, and microtrends are more 
       influential than ever. In this environment, Penn offers a 
       necessary perspective. Microtrends Squared makes sense of 
       what is happening in the world today. Through fifty new 
       microtrends, Penn illuminates the shifts that are coming 
       in the next decade. He pinpoints the unseen hand behind 
       new power relationships that have emerged as fringe voters
       and reactionary politics have found their revival, as 
       online influencers overshadow traditional media, and as 
       the gig economy continues to invade new swathes of 
       industry. He speaks to the next wave of developments 
       coming in technology, social movements, and even dating. 
       Offering a clear vision of the future of business, 
       politics, and culture, Microtrends Squared is a must-read 
       for innovators and entrepreneurs, political and business 
       leaders, and for every curious reader looking to 
       understand the wave of the future when it is just a 
       ripple. 
533    Electronic reproduction.|bNew York :|cSimon & Schuster,
       |d2018.|nRequires Adobe Digital Editions (file size: 5 KB)
       or Kobo app or compatible Kobo device (file size: N/A KB) 
       or Amazon Kindle (file size: N/A KB). 
655  7 Electronic books.|2local 
776 1  |cOriginal|z9781501179914 
856 40 |uhttps://naperville.overdrive.com/media/3441800
       |zAvailable on OverDrive/Libby. 
856 42 |3Image|uhttps://img1.od-cdn.com/ImageType-100/0439-1/
       %7B4346DBE5-74C0-47A0-AF43-E7D1F586F09B%7DImg100.jpg
       |zLarge cover image 
856 42 |3Thumbnail|uhttps://img1.od-cdn.com/ImageType-200/0439-1/
       %7B4346DBE5-74C0-47A0-AF43-E7D1F586F09B%7DImg200.jpg
       |zThumbnail cover image