| Description |
1 online resource (xxvii, 284 pages) : illustrations |
| Contents |
Think Before You Engage; Foreword; Introduction; Chapter 1: Planning a Brand; 1. Why Do I Need to Establish a Brand?; 2. Brand or Online Presence--What's the Difference?; 3. What Are Some Successful Brands?; 4. How Do I Develop My Brand Strategy?; 5. What Is My Brand's Objective?; 6. Who Is My Target Audience?; 7. Am I Reflecting My Brand?; Chapter 2: Building an Online Identity; 8. What Is a Username?; 9. What Is an Avatar?; 10. How Do I Brand My Online Identity?; 11. Why Does An Email Address Matter?; Chapter 3: Choosing the Right Social Networks; 12. What Social Networks Best Fit My Goals? |
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13. How Do I Choose Which Sites to Use?14. Why Do I Need to Be Selective?; Chapter 4: Creating a Website; 15. How Do I Set Up a Website?; 16. What Should I Use as My Website Address?; 17. How Do I Design My Website?; 18. Is a Logo Important?; 19. What Pages Are Essential for My Website?; 20. Would Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My Website to Encourage Conversations?; Chapter 5: Making a Website Social; 23. How Do I Add a Blog to my Website?; 24. What Do I Write About?; 25. What Tone Should I Use? |
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26. What Is Google Reader?27. What Do Bloggers Have the Most Trouble With?; 28. Should I Use Lists?; 29. How Often Should I Write?; 30. Are Webinars Valuable?; 31. What Is FriendFeed?; 32. What Is a CAPTCHA?; 33. How Can Ping.fm Make My Life Easier?; 34. Should I "Guest Blog?"; 35. What Is a Blogroll?; 36. What Are the Benefits of Sharing Other People's Articles?; 37. Are There Any Tips or Tricks to Interacting on Other Websites?; 38. What Should I Do if I Don't Want a Blog?; Chapter 6: Twitter; 39. Why Are People Flocking to Twitter? |
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40. What Is the Difference Between Following and Followers?41. How Do I Increase My Twitter Following?; 42. What Should I Tweet About?; 43. Why Is Twitter Search So Powerful?; 44. What Are Twitter Trends?; Chapter 7: Facebook; 45. Why Do So Many People Use Facebook?; 46. What Are the Different Types of Facebook Pages?; 47. How Do I Best Use My Facebook Page?; 48. What Should My Facebook Page Be About?; 49. How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What Is Facebook Connect?; 52. How Do Facebook "Likes" Help Me? |
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53. How Do I Create Events in Facebook?54. What Does Tagging Do?; 55. What Are Facebook Lists?; 56. How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts?; Chapter 8: LinkedIn; 58. What Is LinkedIn?; 59. How Do I Use LinkedIn?; 60. How Do I Get Recommendations?; 61. What Is LinkedIn Answers?; 62. What Are Contacts and Can I Have Too Many?; 63. What Are LinkedIn Groups?; Chapter 9: Other Key Social Media Websites; 64. What Sites Can Help Me Find Relevant News?; 65. What Is Social Bookmarking?; 66. What Are the Best Sites for Video Sharing? 67. How Can I Share Pictures? |
| Summary |
This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls. |
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Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress. Features numerous real-world stories that offer unique insight on what to do and what not to do. Shares simple tips for developing a web site with no code required. Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs. Addresses how to locate and engage people and then keep them coming back. Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.--Publisher description. |
| Subject |
Marketing.
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Social networks -- Marketing.
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Internet marketing.
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Social media -- Marketing.
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Online social networks.
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Marketing. |
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Marketing sur Internet. |
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Réseaux sociaux (Internet) |
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marketing. |
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Internet marketing |
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Marketing |
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Online social networks |
| Added Title |
100 questions to ask before starting a social media marketing campaign |
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One hundred questions to ask before starting a social media marketing campaign |
| Other Form: |
Print version: Peck, Dave D. Think before you engage. Indianapolis, IN : John Wiley & Sons, ©2011 9781118018811 (DLC) 2011930317 (OCoLC)699765477 |
| ISBN |
9781118147368 (electronic bk.) |
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1118147367 (electronic bk.) |
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9781118147351 (electronic bk.) |
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1118147359 (electronic bk.) |
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