What if your virtual life surpasses your real life? -- Lessons from bioethics history -- Expanding the mind with drugs -- Building better female bodies -- Building better male bodies -- Is it moral to feel better than well? -- Practical ways to build a longer life -- Is it wrong to live to a hundred? -- Personalized genomics : caveat emptor! -- Choosing a better embryo -- Eugenic abortions? -- Building better fetuses in utero -- Building better kids at birth : vaccinations -- Building better minds of children : ritalin and adderal -- How not to think about genetic enhancement -- Human enhancement : six psychosocial objections -- Overview : cloning, primordial cells & enhancement -- Conclusions and six practical proposals.