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Author Fay, Brad, author.

Title Deriving Value From Conversations About Your Brand / Fay, Brad. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. MIT Sloan Management Review, 2019.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3183957~S1
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Description 1 online resource (8 pages)
text file
6.50
Summary Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately.
Added Author Larkin, Rick, author.
Pauwels, Koen, author.
Keller, Ed, author.
O'Reilly for Higher Education (Firm)
Standard No. 53863MIT60210
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