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Author Candelon, François, author.

Title The incumbent's deep tech strategy playbook : by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings / François Candelon, Vinit Patel, Max Männig, John Paschkewitz. [O'Reilly electronic resources]

Edition [First edition].
Publication Info. [Place of publication not identified] : MIT Sloan Management Review, 2023.
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Description 1 online resource (11 pages) : illustrations
Note Reprint #64448.
Summary Deep tech involves applying emerging technologies to address big challenges - such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries.
Subject Business -- Technological innovations.
Industrial management.
Affaires -- Innovations.
Gestion d'entreprise.
Business -- Technological innovations
Industrial management
Added Author Patel, Vinit, author.
Männig, Max, author.
Paschkewitz, John, author.
Standard No. 53863MIT64448
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