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Author Rea, Louis M.

Title Designing and conducting survey research : a comprehensive guide / Louis M. Rea, Richard A. Parker. [O'Reilly electronic resource]

Edition Fourth edition.
Publication Info. San Francisco, CA : Jossey-Bass, 2014.
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Description 1 online resource
text file
Summary "This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"-- Provided by publisher
Bibliography Includes bibliographical references and index.
Contents pt. 1. Developing and administering questionnaires. An overview of the sample survey process -- Designing effective questionnaires: basic guidelines -- Developing survey questions -- Using focus groups in the survey research process -- pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion -- The theoretical basis of sampling -- Confidence intervals and basic hypothesis testing -- Determining the sample size -- Selecting and obtaining a representative sample -- pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data -- Testing the difference between means -- Regression and correlation -- Preparing an effective final report.
Subject Sampling (Statistics)
Social surveys.
Social sciences -- Statistical methods.
Échantillonnage (Statistique)
Enquêtes sociales.
Sciences sociales -- Méthodes statistiques.
Sampling (Statistics)
Social sciences -- Statistical methods
Social surveys
Indexed Term Math & Science
Genre Academic Dissertation
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Added Author Parker, Richard A. (Richard Allen), 1947-
Other Form: Print version: Rea, Louis M. Designing and conducting survey research. Fourth edition. San Francisco, CA : Jossey-Bass, 2014 9781118767030 (DLC) 2014019140
ISBN 9781118767009 (pdf)
1118767004 (pdf)
9781118767023 (epub)
1118767020 (epub)
1118767039
9781118767030
9781322060606 (electronic bk.)
1322060606
(paperback)
Standard No. 9781118767023
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