| Description |
1 online resource (xvi, 355 pages) : illustrations |
|
text file |
| Summary |
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy. |
| Contents |
Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us? |
| Note |
"Published in association with the Chartered Institute of Marketing." |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Subject |
Internet marketing.
|
|
Internet advertising.
|
|
Marketing sur Internet. |
|
Publicité sur Internet. |
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Business and Management. |
|
Internet advertising |
|
Internet marketing |
| Added Author |
Bickerton, Matthew.
|
|
Pardesi, Upkar.
|
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Chartered Institute of Marketing.
|
| Other Form: |
Print version: Bickerton, Pauline. Cybermarketing. 2nd ed. Oxford ; Boston : Butterworth-Heinemann, 2000 0750647043 9780750647045 (DLC) 00044449 (OCoLC)43541524 |
| ISBN |
9780750647045 |
|
0750647043 |
|
9780080490991 (electronic bk.) |
|
0080490999 (electronic bk.) |
|
9781136412219 |
|
1136412212 |
|
9786611005986 |
|
6611005986 |
|
1136412220 |
|
9781136412226 |
|
1281005983 |
|
9781281005984 |
|
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