| Description |
1 online resource |
|
data file rda |
| Series |
Sybex serious skills |
|
Serious skills.
|
| Contents |
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Summary |
Annotation A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimizationShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakesProvides a step-by-step implementation plan and advice on getting support and resourcesLanding Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| Language |
English. |
| Subject |
Web sites -- Evaluation.
|
|
Web sites -- Testing.
|
|
Web sites -- Design.
|
|
Internet marketing.
|
|
Sites Web -- Évaluation. |
|
Sites Web -- Conception. |
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Marketing sur Internet. |
|
Internet marketing |
|
Web sites -- Design |
|
Web sites -- Evaluation |
|
Website |
| Added Author |
Page, Rich. Author.
|
|
Ginty, Maura. Author.
|
| Added Title |
Definitive guide to testing and tuning for conversions |
| Other Form: |
Print version: Ash, Tim, 1965- Landing page optimization. 2nd ed. Indianapolis, Ind. : John Wiley & Sons, ©2012 9780470610121 (DLC) 2011945006 (OCoLC)751127244 |
| ISBN |
9781118220726 (electronic bk.) |
|
1118220722 (electronic bk.) |
|
9781118234532 (electronic bk.) |
|
1118234537 (electronic bk.) |
|
9781118259023 (electronic bk.) |
|
1118259025 (electronic bk.) |
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