Description |
1 online resource (5 pages) |
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text file |
Summary |
Companies that experience big fluctuations in demand can incur significant costs: overtime and lost sales when demand is too high, and idle capacity and excess inventory when demand slumps. But it's possible to better manage this variability by looking at one's customer list as a portfolio and targeting new customers whose demand patterns are complementary to those of existing customers. |
Added Author |
Osadchiy, Nikolay, author.
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Wu, Jing, author.
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Safari, an O'Reilly Media Company.
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Standard No. |
53863MIT62409 |
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