| Description |
1 online resource |
| Summary |
"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Title Page; Copyright; Table of Contents; Dedication; Introduction: Why Products Fail and How Lean Changes the Game; Why Products Fail; Why This Book?; Who Is This Book For?; How This Book Is Organized; Part I: Core Concepts; Chapter 1: Achieving Product-Market Fit with the Lean Product Process; What Is Product-Market Fit?; The Product-Market Fit Pyramid; Quicken: from #47 to #1; The Lean Product Process; Chapter 2: Problem Space versus Solution Space; The Space Pen; Problems Define Markets; The What and the How; Outside-In Product Development; Should You Listen to Customers? |
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A Tale of Two Apple FeaturesUsing the Solution Space to Discover the Problem Space; Part II: The Lean Product Process; Chapter 3: Determine Your Target Customer (Step 1); Fishing for Customers; How to Segment Your Target Market; Users versus Buyers; Technology Adoption Life Cycle; Personas; Chapter 4: Identify Underserved Customer Needs (Step 2); A Customer Need by Any Other Name; Customer Needs Example: TurboTax; Customer Discovery Interviews; Customer Benefit Ladders; Hierarchies of Needs; The Importance versus Satisfaction Framework; Related Frameworks; Visualizing Customer Value. |
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The Kano ModelPutting the Frameworks to Use; Chapter 5: Define Your Value Proposition (Step 3); Strategy Means Saying "No"; Value Propositions for Search Engines; Not So Cuil; Building Your Product Value Proposition; Skating to Where the Puck Will Be; The Flip Video Camera; Predicting the Future with Value Propositions; Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4); User Stories: Features with Benefits; Breaking Features Down; Smaller Batch Sizes Are Better; Scoping with Story Points; Using Return on Investment to Prioritize; Deciding on Your MVP Candidate. |
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Chapter 7: Create Your MVP Prototype (Step 5)What Is (and Isn't) an MVP?; MVP Tests; The Matrix of MVP Tests; Qualitative Marketing MVP Tests; Quantitative Marketing MVP Tests; Qualitative Product MVP Tests; Quantitative Product MVP Tests; Chapter 8: Apply the Principles of Great UX Design; What Makes a Great UX?; The UX Design Iceberg; Conceptual Design; Information Architecture; Interaction Design; Visual Design; Design Principles; Copy Is Also Part of UX Design; The A-Team; UX Is in the Eye of the Beholder; Chapter 9: Test Your MVP with Customers (Step 6). |
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How Many Customers Should I Test With?In-Person, Remote, and Unmoderated User Testing; How to Recruit Customers in Your Target Market; User Testing at Intuit; Ramen User Testing; How to Structure the User Test; How to Ask Good Questions; Ask Open versus Closed Questions; I Feel Your Pain; Wrapping Up the User Test; How to Capture and Synthesize User Feedback; Usability versus Product-Market Fit; Chapter 10: Iterate and Pivot to Improve Product-Market Fit; The Build-Measure-Learn Loop; The Hypothesize-Design-Test-Learn Loop; Iterative User Testing; Persevere or Pivot? |
| Subject |
Consumer satisfaction.
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Lean manufacturing.
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Creative ability in business.
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Consumer Behavior |
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Consommateurs -- Satisfaction. |
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Production allégée. |
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Créativité dans les affaires. |
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Consumer satisfaction |
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Creative ability in business |
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Lean manufacturing |
| Other Form: |
Print version: Olsen, Dan, 1970- Lean product playbook. Hoboken : Wiley, 2015 9781118960875 (DLC) 2015017658 |
| ISBN |
9781118961025 (electronic bk.) |
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1118961021 (electronic bk.) |
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9781118960967 (electronic bk.) |
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1118960963 (electronic bk.) |
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(hardback) |
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