LEADER 00000cam a2200577 i 4500 003 OCoLC 005 20240129213017.0 006 m o d 007 cr unu|||||||| 008 171102t20172018caua o 000 0 eng d 029 1 GBVCP|b1014936799 035 (OCoLC)1008968750 037 CL0500000908|bSafari Books Online 040 UMI|beng|erda|epn|cUMI|dSTF|dOCLCF|dCOO|dUOK|dCEF|dKSU |dVT2|dOCLCQ|dWYU|dC6I|dUAB|dOCLCQ|dCZL|dOCLCO|dOCLCQ |dOCLCO 049 INap 082 14 [E] 082 14 [E] 099 eBook O'Reilly for Public Libraries 100 1 O'Driscoll, Holly,|eauthor. 245 10 Why design thinking is good business thinking :|btoday's leaders must look beyond the numbers to inspire great business outcomes /|cHolly O'Driscoll.|h[O'Reilly electronic resource] 246 30 Today's leaders must look beyond the numbers to inspire great business outcomes 250 First edition. 264 1 Sebastopol, CA :|bO'Reilly Media,|c2017. 264 4 |c©2018 300 1 online resource (1 volume) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 520 Relentless focus on customer experience, continuous (and fast) iteration, and empathy are hallmarks of today's most successful businesses. Those practices are also core tenets of design thinking--and it's crucial for business leaders to master them, in addition to classic "business thinking" skills like strategic planning and direction setting. In this report, Holly O'Driscoll, founder and CEO of design thinking consultancy Ampersand Innovation, explains why the best leaders employ design thinking alongside business thinking to inspire creative breakthroughs and innovations. Learn why successful business leaders are masters of both deductive reasoning and the more open-ended work of imagining possibilities that challenge assumptions Understand how to synthesize right-brain business thinking with left-brain design thinking to deliver results See how a focus on customers' needs led to the creation of innovative products at Gillette and Ring. 588 0 Online resource; title from title page (Safari, viewed November 1, 2017). 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Business planning. 650 0 Leadership. 650 0 Design|xHuman factors. 650 0 User-centered system design. 650 0 Creative ability in business. 650 0 Product design. 650 2 Leadership 650 6 Leadership. 650 6 Design|xFacteurs humains. 650 6 Conception participative (Conception de systèmes) 650 6 Créativité dans les affaires. 650 6 Conception de produit. 650 7 Business planning|2fast 650 7 Creative ability in business|2fast 650 7 Design|xHuman factors|2fast 650 7 Leadership|2fast 650 7 Product design|2fast 650 7 User-centered system design|2fast 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/9781492026143/?ar |zAvailable on O'Reilly for Public Libraries 994 92|bJFN