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Author O'Connor, Virginia

Title Creating Better Blog Content.[lynda.com electronic resource]

Publication Info. ©2014
Carpenteria, CA lynda.com, 2014.
QR Code
Playing Time 01:09:06
Note 11/18/2014
Contents Learn to create compelling blog content that engages readers and helps achieve your goals, with tools and tips for everything from generating ideas to running contests.
Performer Virginia O'Connor is a marketing consultant specializing in content management and copywriting. She understands the need for companies to deliver compelling online content and is adept at marketing writing, SEO, and blog writing and management. She is also skilled at developing videos, and finds that they are an effective method for quickly making difficult concepts crystal clear. Virginia is experienced at viewing disorganized masses of information and delivering a cohesive content strategy that helps businesses easily connect with their audiences. Find her at oconnorwriter.com.
Summary Creating Better Blog Content shows how to create compelling content that engages readers and helps achieve website goals. Virginia O'Connor begins the course by showing viewers how to evaluate their existing blog and clean up any infrastructure issues that might be hampering search engine visibility. Next, learn how to expand your blog's audience, by focusing on such basics as developing an editorial calendar to help keep the content flowing and fresh, integrating social media, and participating in other key venues to draw readers back to the blog. Plus, discover how to enhance your blog with surveys, contests, and original interviews, as well as digital media and links.
System Details Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection.
Indexed Term Streaming video
Business
Marketing
Home + Small Office
Writing
Communication
Content Marketing
Small Business Marketing
Added Author lynda.com (Firm)
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