| Description |
1 online resource (x, 265 pages) : illustrations |
| Note |
Includes index. |
| Contents |
The human revolution -- We can't go back -- We're not moving forward -- Challenges to socializing business -- Social organizations are more human -- How to be open -- How to be trustworthy -- How to be generative -- How to be courageous -- What now? |
| Summary |
It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any organization does business, manages its operations, and leads itself. Leading organizational consultants Maddie Grant and Jamie Notter provide a conceptual framework, clear roadmap, and proven strategies for using social media to create comprehensive change, powerful new capacities, and breakthrough opportunities for growth. From start to finish, this book connects the big picture to actionable, hands-on implementation techniques. Drawing on their extensive experience with organizations of all types, the authors show how to enable "action from the inside out"--And how to transform "theory" and "potential" into concrete reality |
| Subject |
Organizational change.
|
|
Social media.
|
|
Corporate culture.
|
|
Organizational Innovation |
|
Social Media |
|
Organizational Culture |
|
Changement organisationnel. |
|
Médias sociaux. |
|
Culture organisationnelle. |
|
social media. |
|
Corporate culture |
|
Organizational change |
|
Social media |
| Added Author |
Grant, Maddie.
|
| ISBN |
9780132736954 (electronic bk.) |
|
0132736950 (electronic bk.) |
|
0789741121 |
|
9780789741127 |
|
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