Title The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience / David Norton. [O'Reilly for electronic resources]

Edition

Unabridged.

Publication Info.

New York : McGraw-Hill Audio, Inc., 2017.

To Access:
Available on O’Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3143497~S1

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Description	1 online resource (5 hr., 19 min.)
Cast	Read by Doug Greene.
Summary	The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.
Subject	Customer relations.
	Consumer profiling.
	Customer loyalty.
	Leadership.
	Decision making.
	Management.
	Leadership
	Decision Making
	Leadership.
	Prise de décision.
	Gestion.
	Profil des consommateurs.
	Consommateurs -- Fidélité.
	decision making.
	management.
	Customer relations
	Customer loyalty
	Consumer profiling
	Decision making
	Leadership
	Management
Genre	Downloadable audio books.
	Audiobooks
	Audiobooks.
	Livres audio.
Added Author	Greene, Doug.
Other Form:	Print version: Norton, David. High Roller Experience. Unabridged. Grand Haven, Michigan : Brilliance Audio, Inc., 2018 1978605528 9781978605527 (OCoLC)1057004070
ISBN	9781259862977 (electronic audio bk.)
	1259862976 (electronic audio bk.)
Music No.	12052022

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