LEADER 00000cam a2200469Ii 4500 
001    908199918 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    150430s2015    njua    o     001 0 eng d 
020    9780134031064 
020    0134031067 
035    (OCoLC)908199918 
037    CL0500000583|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dUAB|dTOH|dOCLCO|dOCLCQ
       |dOCLCO|dOCLCQ 
049    INap 
082 04 659.1/44 
082 04 659.1/44|qOCoLC|223/eng/20231120 
099    eBook O'Reilly for Public Libraries 
100 1  Nesamoney, Diaz,|eauthor. 
245 10 Personalized digital advertising :|bhow data and 
       technology are transforming how we market /|cDiaz 
       Nesamoney.|h[O'Reilly electronic resource] 
246 30 How data and technology are transforming how we market 
264  1 Old Tappan, New Jersey :|bPearson Education,|c[2015] 
264  4 |c©2015 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
520    This is the first plain-English, 100% practical guide to 
       supercharged digital advertising personalization: what's 
       here, what's next, and how to make the most of it! Digital
       advertising and marketing are undergoing a massive, data-
       driven transformation: practically everything you thought 
       you knew about them is obsolete. In Personalized Digital 
       Advertising: How Data and Technology Are Transforming How 
       We Market, pioneering entrepreneur Diaz Nesamoney 
       demystifies the newest technologies, showing non-technical
       marketers how to use them to precisely target every 
       message to every individual. First, Nesamoney explores the
       current state of digital advertising, reviewing best 
       practices for maximizing personalization through long-
       familiar data and targeting technologies. Next, he 
       introduces powerful recent innovations, presenting new 
       best practices for deepening and extending personalization
       with: New data management platforms Advanced solutions for
       offline, mobile, and location data Powerful new ad 
       production and serving technologies Nesamoney then 
       previews emerging disruptive technologies and 
       personalization approaches, from social data to new 
       techniques for anticipating user intent. He concludes by 
       introducing the Digital Advertising Technology Stack: a 
       visual schematic showing how multiple products and 
       technologies come together to radically improve 
       advertising personalization and performance. Personalized 
       Digital Advertising will be an indispensable resource for 
       wide audiences of CMOs and marketing professionals, brand 
       managers, media and creative directors, creative team 
       members, and all students of digital advertising and 
       marketing. 
588    Description based on online resource; title from title 
       page (Safari, viewed April 17, 2015). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Advertising. 
650  0 Digital media. 
650  0 Internet advertising. 
650  6 Médias numériques. 
650  6 Publicité sur Internet. 
650  7 Advertising|2fast 
650  7 Digital media|2fast 
650  7 Internet advertising|2fast 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780134031064/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN