| Description |
1 online resource (xxiii, 314 pages) : illustrations. |
| Series |
American Society for Public Administration series in public administration & public policy |
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Public administration and public policy.
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| Bibliography |
Includes bibliographical references and index. |
| Contents |
Government public relations : what is it good for? / Mordecai Lee -- Media relations / Christie Parell and Scott Talan -- Public information campaigns / Jenifer Kopfman and Amanda Ruth-McSwain -- Crisis communication challenges in the public sector / J. Suzanne Horsley and Matthew S. Vandyke -- Strategic communication planning in the digital age / Diana Martinelli -- Harnessing social media effectively on behalf of governments / Kara Alaimo -- Why do places brand? Branding in the public sector / Staci M. Zavattaro -- Digital branding for government public relations / Aroon P. Manoharan and Hsin-Ching Wu -- Ethics in government public relations and modern challenges for public sector organizations / Shannon A. Bowen and Alessandro Lovari -- Operating in awareness of legal, institutional, political contexts / Kevin R. Kosar -- Monitoring and evaluating government media and social media engagement / Maureen Taylor -- Reputation management / Alan Abitbol and Judson Meeks -- Applying Mordecai Lee's government public relations model in teaching and practice / Paul K. Dezendorf -- Public relations(hips) through public engagement : approaching public administration as civic professionals / Timothy J. Shaffer. |
| Summary |
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, contributing to an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers are various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future"-- Provided by publisher. |
| Biography |
Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA. Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA. Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA. |
| Subject |
Government publicity -- United States.
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Communication in public administration -- United States.
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Public relations and politics -- United States.
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Government publicity.
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Communication in public administration.
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Public relations and politics.
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Information d'État -- États-Unis. |
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Relations publiques et politique -- États-Unis. |
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Information d'État. |
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Relations publiques et politique. |
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Communication in public administration |
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Government publicity |
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Public relations and politics |
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United States |
| Added Author |
Lee, Mordecai, 1948- editor.
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Neeley, Grant, editor.
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Stewart, Kendra B., editor.
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| Other Form: |
Print version: Practice of government public relations. Second edition. New York, NY : Routledge, 2022 9781032011929 (DLC) 2020055453 (OCoLC)1227790094 |
| ISBN |
9781003177654 electronic book |
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1003177654 electronic book |
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9781000394962 electronic book |
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1000394964 electronic book |
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9781000394931 electronic book |
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100039493X electronic book |
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hardcover |
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paperback |
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