| Description |
1 online resource (1 audio file (6hr., 40 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Series |
New Rules Social Media ; bk. 4 |
|
Nalty, Kevin.
New Rules Social Media. Spoken word ; bk. 4
|
| Access |
Digital content provided by hoopla. |
| Performer |
Narrated by J.D. Cullum. |
| Summary |
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business.
|
| Added Author |
Scott, David Meerman.
|
|
hoopla digital.
|
| ISBN |
9781663700049 (sound recording : hoopla Audio Book) |
|
1663700044 (sound recording : hoopla Audio Book) |
| Music No. |
MWT13697014 |
|
More Resources
