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Author Handfield, Robert B., author.

Title Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales / Robert Handfield, Anand Nair, and Thomas Y. Choi. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3195268~S1
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Description 1 online resource (9 pages)
Note "Reprint 65107."
Bibliography Includes bibliographical references.
Summary Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multilayered approach that includes keeping tabs on the upstream supply chain, using traceable packaging, and educating consumers.
Subject Product counterfeiting.
Product counterfeiting -- Prevention.
Trade regulation.
Produits commerciaux -- Contrefaçon.
Commerce -- Réglementation.
Added Author Nair, Anand (Graduate of Michigan State University), author.
Choi, Thomas Y., author.
Standard No. 53863MIT65107
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