| Description |
1 online resource |
| Contents |
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Pricing.
|
|
Marketing -- Decision making.
|
|
Price fixing.
|
|
Prix -- Fixation. |
|
Price fixing |
|
Marketing -- Decision making |
|
Pricing |
| Added Author |
Zale, Joseph, author.
|
|
Hogan, John E. (College teacher), author.
|
| Other Form: |
Print version: Nagle, Thomas T., 1951- Strategy and tactics of pricing. Fifth edition. Abingdon, Oxon ; New York : Routledge, Taylor and Francis Group, 2016 9780136106814 0136106811 (DLC) 2009047553 (OCoLC)465681514 |
| ISBN |
9781351969512 (electronic bk.) |
|
135196951X (electronic bk.) |
|
9781351969505 |
|
1351969501 |
|
9781138227095 |
|
1138227099 |
|
9781292023236 |
|
1292023236 |
|
9780136106821 |
|
013610682X |
|
9781315266220 |
|
1315266229 |
|
9781351969499 |
|
1351969498 |
| Standard No. |
10.4324/9781315266220 doi |
|
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