| Description |
1 online resource (xviii, 205 pages) : illustrations |
| Summary |
Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry. |
| Bibliography |
Includes bibliographical references (pages 191-193) and index. |
| Contents |
Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich; A Bigger Opportunity than the Internet!; Ludicrous Speed; Take Advantage of This Phenomenon Now; The Players; Apple--iPhone/iPad/iPod; Google Android; BlackBerry; Setting Up Shop; Future Trends; Build a Gold Mine; Chapter 2: Install This First: The App Millionaire Mindset; Winning Beliefs in the App Business; Create a Golden Mindset; Qualities of a Winning Mindset; Chapter 3: Discover the New World: The App Store; Gathering Intelligence; Read Between the Apps. |
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Two Types of Apps: App Discovery; How Developers Make Money; The Impulse Buy; Hooking the Customer; Traits of Successful Apps; Serious Fun; Chapter 4: Your Golden App-ortunity: How to Create Hit Apps; Don't Fall in Love with Your Idea; Stop Hatin', Start Emulatin'; Learn from Existing Apps; Narrowing Down Your Ideas; Timing Is Everything; Taking Small Steps; Chapter 5: You're the Brains and They're the Brawn: How to Hire Great Programmers; The Importance of Programmers; What to Look for in Programmers; Finding and Selecting Programmers; How to Convey Your Idea; Testing Hired Programmers. |
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How to Manage ProgrammersHow to Test Your Apps; Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers; Dressed to Kill; Icons; App Title; Descriptions; Screenshots; Keywords; Categories; The Power of Free Apps; Course Correcting; Chapter 7: Keeping Score: What to Measure to Win the App Game; The Stats that Matter; Tools for Tracking Stats; Using Stats to Your Advantage; Paying Attention to Reviews; Cutting Your Losses; Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks; Hitting a Plateau; Your App Network; Nag Screens; Promo Pages. |
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Push NotificationsYour Developer Network; Updates; Paid Traffic; Chapter 9: Show Me the Money! Monetizing Your Apps; The Three Revenue Models; Banner Advertising; Affiliate Marketing; In-App Purchases; Translating Your Apps; Reinvesting in Your Business; Your BackEnd; Selling Your App Business; Chapter 10: Cruise Control: How to Automate and Monitor Your Business; Be Dispensable; Setting Up Your Team; Remote Management; Outsourcing Your Life; The Seven Pillars of an App Business; Your Daily Routine; Afterword; Resources; Acknowledgments; About the Author; Index. |
| Summary |
A guide to building wealth by designing, creating, and marketing a successful app across any platform. Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. |
| Language |
English. |
| Subject |
Application software -- Development.
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Application software -- Marketing.
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Mobile computing -- Computer programs.
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Logiciels d'application -- Développement. |
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Informatique mobile -- Logiciels. |
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Application software -- Development |
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Application software -- Marketing |
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Mobile computing -- Computer programs |
| Other Form: |
Print version: Mureta, Chad, 1981- App empire. Hoboken, NJ : Wiley, ©2012 9781118107874 (OCoLC)781898678 |
| ISBN |
9781118217047 |
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1118217047 |
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1118216946 |
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9781118216941 |
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