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Author Kapil, Kanwal Nayan.

Title Case studies in marketing / Kanwal Nayan Kapil, Jaydeep Mukherjee. [O'Reilly electronic resource]

Imprint New Delhi : Dorling Kindersley, 2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3157179~S1
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Description 1 online resource (x, 111 pages) : illustrations.
Series Pearson casebook series
Pearson casebook series.
Note Title from resource description page (viewed July 25, 2011).
Subject Marketing -- Case studies.
Marketing -- Études de cas.
Marketing
Genre Case studies
Added Author Mukherjee, Jaydeep.
ISBN 9788131763483
813176348X
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