| Description |
1 online resource |
| Note |
Title from title screen. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources. |
| Summary |
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. |
| Language |
English. |
| Subject |
Business communication.
|
|
Business etiquette.
|
|
Intercultural communication.
|
|
Marketing -- Cross-cultural studies.
|
|
Communication dans l'entreprise. |
|
Savoir-vivre -- Affaires. |
|
Marketing -- Études transculturelles. |
|
Business communication |
|
Business etiquette |
|
Intercultural communication |
|
Marketing |
|
Commerce. |
|
Business & Economics. |
|
Vocational Guidance. |
| Genre |
Cross-cultural studies
|
|
Internet resources.
|
| Added Author |
Conaway, Wayne A. Author.
|
| Added Title |
Kiss, bow, or shake hands, sales and marketing |
| Other Form: |
Print version: Morrison, Terri. Kiss, bow, or shake hands, sales and marketing. New York : McGraw-Hill, ©2012 9780071714044 (DLC) 2011033642 (OCoLC)721903052 |
| ISBN |
9780071718417 (electronic bk.) |
|
0071718419 (electronic bk.) |
|
9786613521590 |
|
6613521590 |
| Standard No. |
9786613521590 |
|
More Resources