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Author Stone, Terry Lee.

Title Color design workbook : a real-world guide to using color in graphic design / by Terry Lee Stone, with Sean Adams and Noreen Morioka. [O'Reilly electronic resource]

Imprint Gloucester, Mass. : Rockport Publishers, ©2006.
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Description 1 online resource (240 pages) : illustrations
Bibliography Includes bibliographical references (page 240).
Contents What is color? -- Color theory -- Color meanings -- Ten rules of color -- Color systems -- Color talk -- Case studies.
Summary "Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book illustrates fundamentals of graphic design for readers. It supplies tips on how to talk to clients about color and using color in presentations. Background information on individual colors, such as certain cultural meanings, is also included. This handbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers from around the globe through in-depth case studies, which reveal and explore the brilliant and inspiring use of color in their design work."--Jacket.
Subject Color in design.
Commercial art -- Themes, motives.
Graphic arts -- Technique.
Color in advertising.
Color -- Psychological aspects.
Arts graphiques -- Technique.
Art publicitaire -- Thèmes, motifs.
Couleur dans la publicité.
Couleur en design.
Couleur -- Aspect psychologique.
Color in advertising
Color in design
Color -- Psychological aspects
Commercial art -- Themes, motives
Graphic arts -- Technique
Grafisk konst.
Reklamkonst.
Färglära (konst)
Färger -- psykologiska aspekter.
Added Author Adams, Sean.
Morioka, Noreen.
Other Form: Print version: Stone, Terry Lee. Color design workbook. Gloucester, Mass. : Rockport Publishers, ©2006 159253192X (DLC) 2005014277 (OCoLC)60393965
ISBN 9781616736514 (electronic bk.)
1616736518 (electronic bk.)
1592534333
9781592534333
(pbk.)
(hardcover)
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