| Description |
1 online resource (xiv, 385 pages) |
| Note |
Subtitle from PDF cover. |
| Bibliography |
Includes bibliographical references (pages 381-385). |
| Contents |
Introduction -- Why starting your own business makes sense : times (and the workforce), they are changing -- Traits and characteristics of successful business owners : how do you rank? -- What social media does for your business -- How to identify and use keywords -- Search engine optimization (SEO) for the non-technical -- Research the competition -- How to market your brand or your "VIV-id" via social media -- Naming your company -- How to choose the best social networks for your business -- Sharing, disclosure, and transparency in today's online economy -- Create your website and choose the right way to sell your products online -- Creating a branded bio : how to tell your business's story -- How to market your business -- Paid advertising -- Free and low-cost ways to get visibility -- Use online tools to create connections that last -- How to create buzz for your business -- Referral partnerships -- Staying organized via effective goal setting -- Social sharing : tools and applications -- Word of mouth on the web -- Monitoring your activity: tools and tips -- Conclusion -- Appendix -- Bonus chapter 1: selected businesses that fit the second income model -- Bonus chapter 2: what business model is right for you? -- Bonus chapter 3: the legal and financial stuff. |
| Access |
Access limited to subscribing institutions. |
| Summary |
Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence. |
| System Details |
System requirements: Adobe Reader or other PDF reader. |
| Subject |
Business enterprises -- Computer networks.
|
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Social networks.
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Success in business.
|
| Added Author |
Morgan, Hannah, author.
|
| Other Form: |
Print version: Salpeter, Miriam. Social networking for business success. New York : LearningExpress, 2013. 9781576859285 (DLC) 2013023027 |
| ISBN |
9781576859285 |
| Music No. |
LELE261 LearningExpress |
|
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