| Description |
1 online resource |
|
data file |
| Note |
Includes index. |
| Contents |
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Summary |
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
| Subject |
Branding (Marketing)
|
|
Stratégie de marque. |
|
branding. |
|
Branding (Marketing) |
| Added Title |
Sixty-minute brand strategist |
| Other Form: |
Print version: Mootee, Idris, 1958- 60-minute brand strategist. Hoboken : Wiley, 2013 9781118625163 (DLC) 2013005318 |
| ISBN |
9781118659960 (epub) |
|
1118659961 (epub) |
|
9781118659823 (pdf) |
|
1118659821 (pdf) |
|
9781118659861 (mobipocket) |
|
1118659864 (mobipocket) |
|
(cloth) |
|
(cloth) |
| Standard No. |
9781118659960 |
| Music No. |
EB00064053 Recorded Books |
|
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