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Author Mootee, Idris, 1958-

Title 60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

Publication Info. Hoboken : Wiley, [2013]
Location Call No. Status
 95th Street Adult Nonfiction  658.827 MOO    AVAILABLE
 Nichols Adult Nonfiction  658.827 MOO    AVAILABLE
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Description x, 246 pages : illustrations (some color) ; 24 cm
Note Includes index.
Contents Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
Subject Branding (Marketing)
Added Title Sixty-minute brand strategist
ISBN 9781118625163 (cloth)
1118625161 (cloth)
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