| Description |
1 online resource (xv, 206 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more. |
| Contents |
Surviving difficult economic times for the big and small -- The new normal: profiting when resources are limited -- Adapting the new economic realities of self-reliance -- Adapting to the anywhere, "anywhen" business world -- Forget advertising: learn customer-driven communication -- How big brands and small businesses are thinking and acting small -- Going local, even when you are big. |
| Subject |
Business planning.
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Strategic planning.
|
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Business cycles.
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Small business.
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Big business.
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Management.
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Planification stratégique. |
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Cycles économiques. |
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Grandes entreprises. |
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Gestion. |
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management. |
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Big business |
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Business cycles |
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Business planning |
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Management |
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Small business |
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Strategic planning |
| Added Author |
McCray, Becky.
|
| Added Title |
How big brands and small businesses can prosper in a connected economy |
| Other Form: |
Print version: Moltz, Barry J. Small town rules. Indianapolis, Ind. : Que, ©2012 9780789749208 (DLC) 2012002058 (OCoLC)768071972 |
| ISBN |
9780132953719 |
|
0132953714 |
|
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