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Author Abolfathi, Niloofar, author.

Title Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents / Niloofar Abolfathi, Simone Santamaria. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
©2020
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3186860~S1
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Description 1 online resource (1 volume) : illustrations
Note Place of publication from publisher's Web site.
"Reprint #61325."
Bibliography Includes bibliographical references.
Subject Tinder (Computer program)
Dating (Social customs) -- Computer network resources.
Mobile apps -- Social aspects.
Online dating.
Applications mobiles -- Aspect social.
Rencontres amoureuses sur Internet.
Dating (Social customs) -- Computer network resources
Online dating
Added Author Santamaria, Simone, author.
MIT Sloan Management Review, publisher.
Added Title How Tinder gamified an industry
In: Contained in (manifestation): MIT Sloan management review
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