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Author Miller, Thomas W., 1946-

Title Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller. [O'Reilly electronic resource]

Publication Info. Old Tappan, New Jersey : Pearson Education, [2015]
©2015
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Subject Marketing -- Data processing.
Marketing -- Mathematical models.
R (Computer program language)
Python (Computer program language)
Data mining.
Data Mining
Marketing -- Informatique.
Marketing -- Modèles mathématiques.
R (Langage de programmation)
Python (Langage de programmation)
Exploration de données (Informatique)
Data mining
Marketing -- Data processing
Marketing -- Mathematical models
Python (Computer program language)
R (Computer program language)
Marketing.
Genre Leermiddelen (vorm)
Added Title Modeling techniques in predictive analytics with R and Python
Other Form: Print version: Miller, Thomas W., 1946- Marketing data science : modeling techniques in predictive analytics with R and Python. Old Tappan, New Jersey : Pearson Education, 2015 9780133886559
ISBN 9780133887341 (electronic bk.)
0133887340 (electronic bk.)
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