Introduction: why early marketing matters and the mindset you need -- PR & how to get in targeted media for free -- Hacking social media marketing to drive early business growth -- Starting & scaling content marketing campaigns yourself -- Multiplying your email capture with giveaways & sweepstakes -- Email marketing for B2B and B2C -- Influencer marketing on a budget -- Got an app? Let's optimize it for both app stores! -- Mastering your SEO without needing an agency! -- Conclusion: pulling it all together.