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Author Whitler, Kimberly A., author.

Title Design your marketing organization to fit your company's growth stage : an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly / Kimberly A. Whitler, Jonathan Metrick. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3195609~S1
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Description 1 online resource (7 pages)
Note "Reprint 65201."
Bibliography Includes bibliographical references.
Summary The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization's goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations and ways to avoid them.
Subject Marketing -- Management.
Marketing -- Gestion.
Marketing -- Management
Added Author Metrick, Jonathan, author.
Standard No. 53863MIT65201
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